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Merchants Push Sales Through Social Media

Sarah E. Needleman

After learning how to market themselves through tweets and status updates, some small companies are taking the next step: selling directly to consumers via social-networking sites.

Merchants on Facebook and MySpace are adding e-commerce stores to their fan pages, hoping users will scan lists of for-sale items and services—such as floral bouquets, hand-crafted jewelry and spa treatments—and click a button to add them to online shopping carts. (MySpace is owned by News Corp., publisher of The Wall Street Journal.)

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