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New eMed research report: Interaction Design

Christina Hernandez Sherwood, eMed Editor, MedCity News

The term “interaction design” refers to designing a product or service by focusing on how people will use it. The designer’s role is to humanize the product or service, envisioning how it will be used. “To create the best design, you need to understand the context for the people you're trying to affect,” said Rodrigo Martinez, life sciences chief strategist at IDEO.

Life science and digital health entrepreneurs – and their companies – can benefit from using the techniques of interaction design. A new eMed research report, Interaction Design: How entrepreneurs can improve design thinking by focusing on the user, delves into the field, revealing techniques that even resource-limited entrepreneurs can deploy to ratchet up their design thinking.

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