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The best-kept secrets of the world's best companies

Profiling twenty-five methods used by consistently successful companies to stay ahead, often way ahead, this article will at the very least give you great ideas you can adapt and at best spark a few of your own. The innovative, highly effective techniques range from extreme tracking of competitors' numbers (Hewlett-Packard) to providing thousands of toys and gadgets to spark creativity (Ideo) to betting on new-product launch dates (Microsoft) to bright red "bad news" file folders (Colgate-Palmolive) that can head off catastrophe.

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