While you’re Dilberting away in your cubicle, there are people taking conference calls in board shorts and flip-flops. While you’re saving your two weeks of vacation to hit the sand, they’re getting paid to be there. There are people—even respectable people—who have somehow turned a folding chair into a place of work.
Aided by technology, pioneers are now converting the beach into a fully functional office. People who work from the beach in non-hotel, non-burger-stand, non-pot-dealer capacities are still rare enough that no agency tracks the phenomenon. Brooks Brothers does not yet make a three-piece bathing suit; Herman Miller ( MLHR ) doesn’t sell an Aeron chaise.