Every business has an image, whether it is created intentionally or not. This article discusses ways to establish a brand to promote your business image.
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Defining the Operational Goal
Whether you are looking at improving how you currently run your business or planning significant expansion, the operations of your business are critical to your success.
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Entrepreneurial Study Habits
You can not be creative in a vacuum. Understanding your industry and marketplace requires consistent study habits.
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Funding Goals
Resource Abstract
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Introduction to Primary Research
Although sometimes costly and time-consuming, conducting your own primary research can deliver specific results that are usually the most timely and relevant to your business.
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Marketplace Research
Finding and using market information to anticipate customer demands can provide invaluable business growth information.
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The Elevator Pitch
When asked about your business, you need to have a quick and compelling answer ready–you need an elevator pitch. This article discusses the important aspects of developing and delivering your elevator pitch.
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Understanding Market Research
Whether you are designing marketing campaigns, buying an existing business, or expanding into new markets, information provided through marketing research is essential to making successful decisions.
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Value Proposition
This article discusses the benefits of having a clear, compelling value proposition and provides guidelines to creating this statement that will compel customers to buy your products or services.
