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  • Trade Shows: a Key Tool for Marketers

    Participating in trade shows is a significant way to earn press coverage and publicity for your company. This author provides a nine-step plan to execute a solid trade show presence, such as meet with media at the show and allow attendees to demo your product or service.

    Article

  • Evaluating and Selecting a Strategic Partner

    For effective strategic partner recruitment, the author recommends an eight-step plan, which includes identifying your target market, developing partner selection criteria, and developing an alliance plan with a selected partner.

    Article

  • Getting Revenues from a Big Partner

    When structured properly, a strategic partnership with a large company can catalyze a small firm’s growth. In establishing a partnership, entrepreneurs should focus on how their product will be sold, who will sell it, and how the partner will facilitate sales growth.

    Article

  • Joint Product Development – Who Owns What?

    When getting ready to engage with a strategic partner, entrepreneurs should enter into a written agreement when working with these partners to ensure, among other items, the proper assignment of invention terms and various representations and warranties.

    Article

  • Managing and Measuring the Value of Partnerships

    Careful measurement and management of your partnerships can protect entrepreneurs from entering into agreements with the wrong strategic partners, and it can provide a sound basis for making the most of productive partnerships.

    Article

  • Shared “Uncommon” Vision Leads to Birth of Regenerative Medicine

    Richard Caruso considers success less a matter of financial accomplishment than of meaningful personal contribution. He’s managed to do both.

    Article

  • Jump in the Pool

    Entrepreneurs looking for seed capital should consider Toronto TSX Venture Exchange’s Capital Pool Company (CPC) program, which allows companies to go public by merging with a CPC.

    Article

  • Sarbanes-Oxley and Public Markets

    This finance expert explains the Sarbanes-Oxley (SOX) law and how it impacts public and private companies. This author shows the upside and downside of SOX compliance and asserts private companies aiming to grow (and go public) should take steps to become SOX-compliant early on.

    Article

  • Failure to Success: The AGEIA Story

    Marcia Mellitz, president of a St. Louis-based technology business incubator, recounts the roller coaster tale of two entrepreneurs who ride the wave of startup, failure, and ultimately success.

    Article