Now the question is, how do you acquire customers? Customer acquisition is the first part of the cycle of selling customers — getting customers. Archetypes can help you figure out where to find them.
Learning Path
The Lean Approach: Customer Acquisition and Archetypes – Customer Archetype Assumptions
Tom Ellingson of Fandeavor discusses “The Lean Approach: Customer Acquisition and Archetypes – Customer Archetype Assumptions.”
Learning Path
Marketing: Modern Marketing Strategy – Where And When To Find Your Customers
Alexis Tryon of Artsicle discusses Marketing Strategy – Where And When To Find Your Customers.
Learning Path
Startups – Pivot or Proceed: How to Decide: Listen to Your Research
Christine Wheeler of Drazil Foods talks about “Startups – Pivot or Proceed: How to Decide: Listen to Your Research.”
Learning Path
The Lean Approach: Minimum Viable Product – Creating Commercial Before Product
Zach Kaplan of Inventables discusses “The Lean Approach: Minimum Viable Product – Creating Commercial Before Product.”
Learning Path
Startups – Startups Versus Big Companies: Rapid Prototyping
Neil Grimmer of Plum Organics explains “Startups – Startups Versus Big Companies: Rapid Prototyping.”
Learning Path
The Lean Approach: Minimum Viable Product – “Features Should Be Natural Extensions of Product”
Ryan Freitas of About.me discusses “The Lean Approach: Minimum Viable Product – “Features Should Be Natural Extensions Of Product.”
Learning Path
The Lean Approach: Minimum Viable Product – “We Scrapped The First Beta Six Months Into It”
Ryan Freitas of About.me discusses “The Lean Approach: Minimum Viable Product – “We Scrapped The First Beta Six Months Into It.”
Learning Path
The Lean Approach: Minimum Viable Product – “First Website: There Were Comic Sans Involved”
Kauffman Founders School series feature Powerful Presentations: Here Alexis Tryon, Artsicle Co-Founder On “First Website & Comic Sans.”
