Pay-per-click advertising can be a great tool for qualifying prospects, driving them to your Web site, and ultimately increasing sales. Read how this entrepreneur has refined his use of sponsored links and pay-per-click advertising to zero in on his target niche, doubling order sizes and boosting overall sales three-fold.
Entrepreneurs going abroad for sales can protect their IP through an international protocol called the Madrid System. This system allows entrepreneurs to eliminate the need to file separate patent protection applications in each country where trademark protection is required and where they wish to conduct business.
When Bill Payne realized one of his company’s patented products was being infringed by a key vendor, he knew he was in a difficult position to protect his patent. Payne and his team explored their options, including litigation, and decided to try and persuade them to stop their patent infringement practice.
Entrepreneurs often fail to take inventory of the Intellectaul property assets they have developed and as a result tend to under-leverage these assets. To ensure continued business growth, it is critical for entrepreneurs to consider a periodic intellectual property audit and strategic analysis.
This article is a primer for entrepreneurs who need to understand the basics of intellectual property law as a precursor to selecting how to protect their intangible assets, trade secrets and know-how, trademarks and trade names, patents and patent applications, and copyrights.
When it comes time sell your company, one of the toughest issues is communicating the process to employees. One positive way to do this is to establish a company culture rooted in honesty and openness, which can allay employee anxiety during a potential company sale.